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What is Primetime for Big Data?

For twelve years, Primetime for Big Data has been creating a platform for everyone interested in how data can support better decision-making across the entire company.

Today, companies have more data than ever before. Yet understanding what truly matters has not become any easier.

Previous editions of the conference have clearly shown that while working with data has become an essential part of running a business, the greatest challenge today is no longer collecting data — but understanding it correctly and using it effectively.

What will it be about?

📈 Data-driven organizations: promise vs. reality
What working with data really means for company culture, accountability, and collaboration across teams. Because technology alone won’t make a company truly data-driven.

🧠 AI that works (and AI that doesn’t)
What AI can genuinely do, where it delivers real impact — and when it simply hallucinates with remarkable confidence.

🛡️ Data Governance & Responsible AI
Data quality, security, and clear rules. Without them, AI makes little sense — and can sometimes become dangerously convincing.

📌 Data that drives decisions
How data helps shape products, customer relationships, and business strategy.

🏗️ Architecture built for AI
Which technologies, infrastructure, and approaches prepare companies for a data-driven world.

🎤 Real-world experience. No filters.
Technology, inspiration, practical insights, and open discussions about what truly works in the world of data.

💡 And much more…
More topics, technologies, and questions that companies working with data and AI are truly dealing with right now.

Who is the conference for?

Whether you're a marketing wizard, business strategist or financial brain, this is the place where data proves it is not just abstract numbers but a vital tool for smart decision-making, both strategic and everyday. Each year, the conference also inspires those who create, analyze, model and safeguard data.
Data analysts, engineers, BI specialists, AI developers, data platform architects and IT strategists. They form the core of the community that gathers here annually. It is where technology meets business, new ideas are born, collaborations emerge and future directions take shape. The event regularly attracts more than 200 participants.

Structure of last year's participants

By the sector of specialization:
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By their position in the company:
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